.shop
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As Head of Product at VC-backed .shop, we reinvented video shopping for a new generation.
A marketplace where products come to life through authentic video.
The Opportunity
Perception prevents consumers from using mature platforms in new ways. This is an opportunity to disrupt the ecosystem.
Social
Consumers don’t see Instagram as a marketplace, so they don’t go there when they need to shop.
Marketplace
Consumers don’t see Amazon as a place of discovery, so they don’t go there to find the cool, new trend.
.shop's mission
Commoditize authentic product video to erode what makes the incumbent platforms (YouTube, Instagram, etc.) special.
How .shop works
Then capture new value by creating a marketplace that can drive the entire purchase funnel on its own.
